Last updated March 3, 2019

JoeZoo Inc. (“JoeZoo” or the “Company”)


Privacy Policy


JoeZoo (“JoeZoo” or “We” or “Us”) knows how important it is for our students, parents, guardians, teachers, schools and school districts (“Users” or “You”) to understand how and what Personal Information is collected, how it is used, if it is shared and in what circumstances. This privacy policy (“Privacy Policy”) describes what Personal Information (as defined in Section 3:  Collection of Information) We collect, how it is used and under what circumstances We disclose it. The Privacy Policy will also make reference to the JoeZoo Terms of Use (“Terms of Use”).  Capitalized terms not defined in this document have the meanings set out in the Terms of Use.


This Privacy Policy applies to the JoeZoo website available at (the “WebSite”), our web application found at and our JoeZoo Express add-on for Google Docs (individually and collectively, the “JoeZoo Product”), as well as any information collected or stored in the Google Marketplace, Google Drive, Google Docs, or G Suite (the “Google Products”), to the extent that this Privacy Policy does not conflict with the privacy policies of the Google Products, and through JoeZoo Social Media Sites as listed here to the extent that this Privacy Policy does not conflict with the privacy policies of the Social Media Sites.


We incorporate Privacy by Design:  We purposefully design privacy and data protection into our app and every feature before We release our JoeZoo Product.


What is JoeZoo?

JoeZoo Inc. is a maker of educational software applications.


JoeZoo Express is its add-on application to Google Docs that makes it simpler for Authorized School Personnel to give high quality feedback or grades for any written assignment. In addition, this add-on allows students to engage with feedback from both Authorized School Personnel, peers and while self-assessing their own work.


“JoeZoo App” is an application that makes it easier for Authorized School Personnel to build and manage grading rubrics and feedback comment sets that they can instantly, and securely use in the JoeZoo Express add-on and, if they choose, share across their school or district. Other Users beyond Authorized School Personnel can track student progress provided they receive the appropriate authorization from the Authorized School Personnel.


How does the JoeZoo Product work?

The JoeZoo App and the JoeZoo Express add-on are Google Products approved apps and can be installed by Authorized School Personnel or schools, on behalf of students, from the Google Apps Marketplace.


Access to the JoeZoo Product is through the Google Products, JoeZoo App or JoeZoo Express Add-on Sign-on Pages.


Documentation on the functionality of the JoeZoo Product for registered schools and Users can be found here.


If You have questions or concerns regarding JoeZoo’s policy or practices, please contact JoeZoo’s Help Centre found here or at the following address:


JoeZoo Inc.
192 Spadina Avenue, Suite 316
Toronto, Ontario, Canada, M5T 2C2



We may change this Privacy Policy from time to time. If We make any changes to this Privacy Policy, We will change the Last Revised date above.


If We make material changes to this Privacy Policy, We will notify You by updating our Privacy Policy and revising the date last updated, or if the degree of policy change requires a greater level of disclosure, We will determine the appropriate communication while also adhering to our commitment to avoid over-communicating to You (such additional disclosure may be in the form of:


  • an e-mail to your classroom teacher requesting that they in turn notify the students in their classrooms as well as their parents or guardian, teachers, schools and school districts (individually and collectively, “Authorized Students and School Personnel”);
  • an e-mail to You directly if the change in terms requires a direct notification by law; and/or
  • a notice directly on the Privacy page of our WebSite.


Except as otherwise provided in this Privacy Policy, any changes to this Privacy Policy will be effective immediately for new Users of the JoeZoo Product. Thirty (30) calendar days after such notice has been sent, or the minimum time required by Applicable Law, whichever is greater, We will implement the planned changes. You are responsible at all times for providing to us your most current e-mail address.




(i)  CONSENT PROVIDED BY CONTINUING USE. By accessing and/or using the JoeZoo Product You agree to all the terms and conditions of this Privacy Policy and the Terms of Use and which are incorporated here by reference. If You do not agree to all the terms and conditions of this Privacy Policy and the Terms of Use, please do not use the JoeZoo Product.


(ii)  CHANGES WILL REQUIRE YOUR CONSENT. In the case of a material change to the JoeZoo Product as described in the amendment provision set out in the JoeZoo Terms of Use, and in accordance with the amendment requirements set out therein, JoeZoo will provide written notice to inform You and will obtain consent from You for any new purposes not previously identified.


(iii)  PROVIDING CHANGES TO YOUR CONSENT. Changes can be submitted by updating Your data in accordance with the User data update and verification provisions set out in the section of this Privacy Policy entitled “4. Data Management”.




(i)  SPECIFIC CONSENT TO COLLECTION OF INFORMATION. By using the JoeZoo Product, You consent to the collection, use and disclosure of Your Personal Information (defined in Section 3: Collection of Information, of this Privacy Policy) by JoeZoo in the manner described in this Privacy Policy and Terms of Use. You may always opt not to disclose certain Personal Information, but which may restrict access to certain features of the JoeZoo Product. For example, Your name and email address are necessary to complete the registration process. At any time after registration, You may opt out of most email communication from JoeZoo by clicking on the opt-out link at the bottom of JoeZoo’s emails, or by contacting JoeZoo at the contact details listed above. However, prior to deletion of your Personal Information, JoeZoo may still contact You for administrative purposes. Withdrawing consent will not apply to actions JoeZoo has already taken based on Your prior consent.


(ii)  CONSENT TO PROCESS THIRD PARTY DATA PROVIDED BY AUTHORIZED SCHOOL PERSONNEL. If You are signed in to the JoeZoo product as Authorized School Personnel, any data provided by You to us as part of the student assessment is considered to be third party data (“Third Party Data”). For all Third Party Data, consent required upon collection of third party data shall be obtained by You (“Third Party Data Consent”).


(iii)  CONSENT TO PROVIDING INFORMATION THAT WE AUTOMATICALLY COLLECT. Company Collection and Analysis of Data. JoeZoo creates benefit to all of its Users by analyzing the User Content and for the purposes of JoeZoo Product improvements. The User agrees that JoeZoo shall have the right to collect and analyze data and other information relating to the provision, use and performance of various aspects of JoeZoo Product and related systems and technologies, and JoeZoo will be free to use such information and data to improve and enhance JoeZoo Product generally, (ii) for other development, diagnostic and corrective purposes in connection with the products and services, and (ii) disclose such data solely in aggregate, anonymous, and non-identifiable form that is in no way connected User or its business.



We may collect the following information:


(a)  Information that Users give us

We collect Personal Information about Users that they choose to provide to and share with us, directly and through Google Products with their consent (the “Personal Information”):


(i)  From students We ask for the full name, numerical age, school name, and school location of students you register (province/state and country);

(ii)  From parents/guardians We ask for the full name, and the school name, the school location (province/state and country), and the numerical age of the child who will be registered, as well as the name of the parents who are consenting; and

(iii)  From Google Administrators and Technology Coaches We ask for their full name, organization name and location, as well as a photo/avatar to label Authorized School Personnel communication with.


(b)  Information automatically collected from You

Information collected is primarily used to provide and improve the User experience.  A complete explanation of data usage is found in section 4 of this Privacy Policy.


We will also automatically collect information from Users about their computer, mobile phone or other devices when they use our JoeZoo Product. We may also log their device operating system type, IP address, display resolution, browser type, browser language, pages they viewed on our JoeZoo Product, how long they spent on a page or feature and access times.


From Authorized School Personnel, We automatically collect an e-mail address and a Google User ID (obtained directly from a User’s Google Account).  If the Authorized School Personnel use Google Classroom, and choose to connect it to JoeZoo, both the JoeZoo Add-on and JoeZoo App will integrate with the Google Products to request student class, student and assignment records, and to make it easier and faster for them to give high quality feedback to students.


From students, parents/guardians, google administrators, and technology coaches, We automatically collect the e-mail address associated with their Google Account and a Google User ID (obtained directly from their Google Account), which We only use to securely authenticate the User and to encrypt the User’s work within our apps.


(c) Cookies

We may automatically collect information using “cookies”. Cookies are small data files stored on your device. Among other things, cookies help us to make your experience with our JoeZoo Product better. We use the following cookies:


  • Session State Cookies – These cookies store information regarding a User’s browsing session and authenticated state.
  • Google Sign-In Cookies – As both JoeZoo Express and the JoeZoo App use Google Sign-in to authenticate/sign-in a User, Google uses a set of cookies to detect and store a User’s authenticated state information.
  • Functional Cookies – This type of cookies stores information such as, but not limited to, last indicated User preferences and settings. An example could be storing the User’s language preference or last visited page in the browser.
  • Google Analytics Cookies – We use Google Analytics to help us understand how Users engage with JoeZoo. Google Analytics cookies help us to collect and report on anonymized usage information without identifying the User to Google. No Personal Information is gathered or stored so this data is strictly anonymous.


You can use the browser add-on provided by Google at to opt-out of Google Analytics based tracking across all websites, but in some cases doing so may impact your ability to use our JoeZoo Product.


As noted above, information collected is primarily used to provide and improve the User experience.  A complete explanation of data usage is found in section 4 of this Privacy Policy.


(d) Unique identifiers

These cookies track behaviour when Users engage our JoeZoo Product, such as length of time spent on a particular page and pages viewed during a particular sign-in period. While the unique identifiers such as an IP address and generated identifiers do not identify You directly or contain any Personal Information, they do collect information about your use of our JoeZoo Product, on a de-identified basis.


We use the information that We gather to improve our JoeZoo Product and to improve the learning experience for all Users.



(a)  Google Account Connections

If You choose to use your Google Account to install and log into our JoeZoo Product, and to connect your Google Apps in the use of our JoeZoo Product, We will receive information from Google to make it easier for You to use our JoeZoo Product and display relevant content. Information that We collect from these accounts and applications may depend on the privacy settings You have with Google.  Please consult the respective Google Products Privacy Policies.

(c) Security of Personal Information

We encrypt the transmission of your information using “Secure Sockets Layer” technology (“SSL”) as well as regularly patching and updating the software, servers and endpoints. Additionally, for the JoeZoo Express add-on, we use secure generated passwords using an iterated one-way hashing technique. For the JoeZoo App, encrypted ID tokens generated by the Google sign-in process are used to verify the user’s identity and to log the user into the JoeZoo Product. Server access is restricted to select members of JoeZoo senior staff and requires 2-factor authentication for access.


If you have signed on to the JoeZoo Products using our Google Products Intermediary, we will use your unique identifier provided by your Google Account to encrypt the JoeZoo account, data and to authenticate your signing in to the JoeZoo Product.


A “Data Breach” is defined as any non-authorized access to the storage locations of the data, or access to a storage location by an individual that is potentially suspected of having performed non-authorized activities. In the case where a Data Breach has occurred, if the Company believes that the breach creates a real risk of significant harm to the user, the user will be notified within seventy two (72) hours of JoeZoo becoming aware, or a lesser amount of time if required by law, and all details regarding the impact to the user will be shared.

(c) Right of Access, Rectification and Destruction

Authorized School Personnel may submit a request via our Help Centre or write us at the address listed above to:


  • request a copy of their and their students’ personal JoeZoo data and/or request the rectification of inaccurate information, which such requests shall be processed in a commercially reasonable period;
  • request deletion of such information which will immediately terminate future use of our JoeZoo Product. JoeZoo will process the destruction of information within thirty (30) days of receiving a request for deletion from an Authorized School Data Administrator on behalf of a student user
  • If no request for deletion is given, a student’s personal data will be automatically and irreversibly destroyed no later than seven (7) years following the completion of their grade twelve (12) year, unless earlier deletion is required to comply with Applicable Law; and
  • Any adult user may contact us at the Help Centre, with a link listed under Contact Information, to request access, rectification, or destruction of their own personal data that is not student data. Student data can only be removed by request of an Authorized School Data Administrator (as defined in the Terms of Use), and you acknowledge that if the information storage, deletion and correction requests require us to make a similar request for data stored within our Google Products Intermediary, JoeZoo will diligently pursue the required change with our Google Products Intermediary but cannot guarantee the response time.


(d) Periodic Audit

Company will perform routine audits on timing that is at the Company’s sole discretion so long as the timing is compliant with Applicable Law.  Such audits will be to confirm that the Company procedures pursuant to this policy are compliant with Applicable Law.


(a) Other Uses of Personal Information

Above, We have described the Personal Information that We collect and how We collect it.  Here are some specific examples of how We use that information:


  • to securely authenticate Users and to confirm the User is authorized to use the Google Products and to securely encrypt the feedback, assessments and grades added using the JoeZoo Product
  • to record student performance data and convert part of that data into measurements for Authorized Students and School Personnel (defined above);
  • to understand your preferences and to enhance your experience and enjoyment using the JoeZoo Product;
  • JoeZoo uses identifiable data only for “authorized educational/school purposes”
  • JoeZoo may use anonymized data, in aggregate, for research purposes or to improve functionality and user experience
  • to respond to your comments and questions and provide User support services;
  • to send You related information including confirmations, technical notices, updates, security alerts, and support and administrative messages;
  • to provide and deliver products and services to You


We will not use your Personal Information in any way other than as described in this Privacy Policy.


(b) Sharing of Personal Information

Only Authorized Students and School Personnel will be allowed to access a student’s work or assignments and related statistics concerning areas for future improvement.


We will not share Personal Information with third parties, including affiliates, for advertising and marketing. We do not share Personal Information, other than as follows:


  • with third party service providers, consultants, and other service providers who work for us and need access to User information to do that work (for example, our cloud infrastructure service providers and third party analytics service providers); See subsection (a) below for further details.
  • to comply with laws or to respond to lawful requests and legal process; see subsection (b)(Legal Requirements and Protection of JoeZoo and Others) below for further details.
  • to protect the rights and property of JoeZoo, our agents, Users, and others including to enforce our agreements, policies, and terms of use;
  • in an emergency to protect the personal safety of JoeZoo Users or any person.


(c) Service Providers & Suppliers

As noted above, We share your information with third party service providers, consultants, and other service providers who work for us and need access to User information to do that work.  Your information may be stored and processed by our service providers or suppliers in the United States or other locations where the service providers or suppliers maintain facilities, and therefore it might not benefit from the same confidentiality and security as under Canadian law. We therefore require our service providers and suppliers to keep your information secure and confidential through contractual measures.  In addition, our service providers and suppliers may not use or disclose Personal Information for any purpose other than providing us with the services We need to offer the JoeZoo Product.


(d) Legal Requirements and Protection of JoeZoo and Others

We may need to disclose your information or information about your activities as a User of the JoeZoo Product when required by subpoena or other legal process, or if We have a good faith belief that disclosure is necessary to:


  • Investigate, prevent or take action regarding suspected or actual illegal activities or to assist government enforcement agencies;
  • Investigate, prevent or take action with regard to harmful behaviour such as harassment or bullying;
  • Enforce this Privacy Policy and our Terms of Use, investigate and defend ourselves against any third-party claims or allegations, or protect the security or integrity of our JoeZoo Product; or
  • Exercise or protect the rights, property or personal safety of JoeZoo, our Users, employees, agents or others.


(e) Business Transfers

We may also disclose your information regardless of the manner with which We collected it to a third party as part of reorganization or a sale of the assets of JoeZoo, or its subsidiaries or divisions, in which case We will take the necessary steps to require that the third-party safeguard and keep confidential your Personal Information in compliance with applicable federal and provincial privacy legislation in Canada governing such disclosures.


Any third party, to which We transfer or sell our assets, will have the right to continue to use the personal and other information that You provide to us, provided that it complies with applicable federal and provincial privacy legislation in Canada governing such disclosures.


(f) Aggregate Information

We may create and use anonymized and aggregated data for the following purposes:


  • to report the number of Users who have installed and use our JoeZoo Product and frequency of use;
  • to report how many schools or school boards actively use our JoeZoo Product;
  • to generate other business statistics of interest to a potential investor or purchaser;


We may, without restriction, disclose aggregated and anonymized information about our Users and information that does not identify any individual or disclose Personal Information.



Third party processors who are service providers to our JoeZoo Product include:



The social media software applications (“Social Media Sites”) that are connected to the JoeZoo Product include: